Creators of the famous chain of Social Bite sandwich and coffee shops have created Brewgooder Clean Water Lager – a beer which will see 100% of its profits going to charity. Alan Mahon and Josh Littlejohn set up their Social Bite sites throughout Scotland and shot to fame when they were paid a visit by George Clooney in 2015.
Mahon and Littlejohn came up with the idea of Brewgooder whilst in a pub and have teamed up with craft beer punks Brewdog to create a ‘Clean water lager’ which was officially launched on World Water Day. Whilst Brewgooder in on sale on draught in all of Brewdog’s UK bars, Mahon and Littlejohn have also started a crowdfunding campaign on Indiegogo to fund their first 200,000 cans.
By offering Brewegooder in cans, the beer can be served not just in Brewdog bars but in a range of pubs and supermarkets with the potential market growing exponentially. Brewdog’s website states that the beer is a 4.9% beer hopped with Saaz and Sorachi Ace. The barley and wheat used within the brewing process mean it has an incredibly fresh finish and Brewdog will also produce the beer at zero-margin.
Brewgooder looks to combat the problem of 650 million people not having access to clean drinking water and the 1400 children who die each day due to water borne diseases. Those looking to back the idea via crowd funding can do so in sums from £5 to £50 with special perks such as cans of the first batch brewed and limited edition prints.
What do you think of Brewgooder Clean Water Lager? Do you think it will make an impact on the worldwide problem and will you be looking to invest? Let us know here.