The American beer Budweiser has won a bid to change their name to America. The Budweiser company is owned by AB InBev, which is a Belgian beverage conglomerate. The company aims to capitalise on three main points that are upcoming in American life; politics, sports, and US holidays.
Budweiser is aiming the name change towards patriotic citizens during the Presidential Election, the Olympics, July 4th, Labour Day and Memorial Day. It is said that Independence Day is also a crucial point for the America beer, as it would be a great addition to the fireworks and barbeque. July 4th is said to be the holiday where the highest amount of beer is consumed in America.
The name change will be accompanied by a TV ad campaign that will be running throughout the summer of 2016, it will debut on the 1st of June with the title ‘America is in your hands’. The name change won’t be permanent but will last from the 23rd of May to around November, which will be a majority of the rest of the year.
Along with the Name ‘America’, the can will also be designed differently – it will consist of mostly silver and white, with the writing to be in Royal Navy Blue. Beneath the name would be a small group of lettering saying “Liberty And Justice For All”, and also “This Land Was Made for You”.
Even though the name ‘Budweiser’ has changed its name to ‘America’ for the US population, many citizens have criticised it due to Budweiser being owned by non-American companies.
Many have also tweeted about how the name change is just an exploitation of upcoming events and holidays so that Budweiser can increase their sales.
What do you think of the beer ‘America’, and does it change your opinion about Budweiser? Tell us about your thoughts here.