Carlsberg are launching a sponsorship Pubstitutions campaign for the upcoming UEFA Euros 2016. It will involve around 19 pubs from around England to change their venue name, look and style for the duration that England will stay in the tournament. England are located in Group B of the fixture list, and will play their first match against Russia on the 11th of June, kick off at 8pm.
Pubs that have already been kitted out on the 16th of May for the Carlsberg UEFA Euros 2016 Pubstitutions include; Famous 3 Kings (Fulham), Lion & Lamb (Cambridge), Three Bulls Head (Newcastle), and Red Lion (Northampton). The other chosen pubs by Carlsberg will follow suit with a makeover that will be finalised in the next couple of days. Carlsberg have run this campaign to cement their status as the beer choice for football fans, and hope the pubs will network their great brand and cast an incredible experience for all part takers.
One of the pubs that will be involved in this Pubstitutions campaign is The Golden Lion, which is located in the Broadway area of Bexleyheath. The Golden Lion has changed their name to “The Three Lions” in support of England during their run in the UEFA Euros 2016. All 19 pubs that have been chosen are going to include signs and displays that will include England squad stars such as Wayne Rooney, Gary Cahill, and Joe Hart. Many of the pubs will also be visited by former England players and managers such as Terry Venables and Lee Sharpe, who are great ambassadors of the brand, they will make public appearances during matches that include England.
Hopefully the love and wonderful support that the England squad will receive through Pubstitutions will give them a great boost in their UEFA Euros 2016 run.
What are your thoughts of the Carlsberg UEFA Euros 2016 Pubstitutions campaign? Tell us what you think here.