Throughout the years, Dragons Den has seen many entrepreneurs come in through the doors and pitch their business to them in hope for the cash investment they believe they need to make it to the top. On the 3rd August 2014, the Dragon’s were treated to yet another barrage of enthusiast looking for a cash injection – however, one product was caught the attention of cider lover the country over – Victor’s Drinks. Victor’s Drinks are a range of simple homebrew drinks where everything you need is pre-packaged; all you need to do is add water and wait 10 days.

Once the 10 day period is reached, simply open the tap on the box and pour your refreshing cider which can range from 4.5% to 5.5% ABV depending on temperature, amount of water etc. The idea was born when two university students brewed their own cider and took it to a party where it was a hit! Now the easy brew cider can be found on an array of gift websites and the  range of drinks available to be brewed at home have grown to include Apple Cider, Mixed Berry, Elderflower and Apple and a pale ale.

On the evening, the owners of Victor’s drinks took a grilling as the product may encourage cheap drinking as it can work out as cheap as just over £1 per pint of cider. However, multi millionaire Duncan Bannatyne saw potential in the business and invested £40,000 for a 35% stake in Victor’s drinks.

Do you have a similar product or look to venture into a similar business? Get in touch with Bar News today to let us know!

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